An interesting statement and a good reminder that every individual and/or company should discern what it means for the individual and/or organization. Especially given today's changing and often times challenging culture, we need "step outside our box" to often times realize the "reinvention" that needs to take place. This doesn't mean stepping outside of one's "sweet spot" or the "core" of your company's focus." However, reinvention can create "breakthrough" thinking to clearly see a new path to walk down. Mark, congratulations on "Cuts Like a Knife and on future fiction writing initiatives--proves how reinvention creates new energies of passion, drive, innovation and creativity, and execution. Great things to come!