|Where do you read books?|
According the Pew Internet and American Life Project, 23% of adult readers have now read an ebook.
In a blog last year I noted that percentage as 12%. Recognizing that there are no comprehensive studies - and the numbers seemingly change dramatically on a month-to-month basis - that is a growth rate of almost 100%. During the same period, ebook sales in trade publishing have risen from 17% to 25%. Half of all fiction is now being bought for consumption on eReaders.
I remember the prophecies of the paperless office back in the early 90s. I'm still waiting.
But to state the obvious, the digital revolution in publishing - starting with daily news and now moving to long form content - appears to be a relentless and unstoppable transformation in how we consume what we read.