Search Results for: label/social media

Social Network Numbers in 2014

What are the social network numbers in 2014? Just how many people are using Facebook, Pinterest, Twitter, Google+, and more?

The social network numbers are staggering. There are 7.2 billion people on planet Earth – the top 21 social networks have a combined 5.7 billion user profiles. More than a third of the world population now has access to the internet.

Some people still argue that Facebook, Twitter, YouTube, and the other top networks are huge time wasters. Maybe so. But the numbers tell a story. To dismiss social networking as irrelevant feels similar to the great Yogi Berra quote: “No one goes to that restaurant anymore because it’s too crowded.”

Whether you join a network because it’s the newest craze, to connect with old and new friends, to entertain, to be entertained, to market and sell, to buy – or some combination that includes other reasons, here is what is happening in the universe of social networks in 2014. [Read more…]

What Is the Biggest Media Format Globally?

Global dollars spent on media entertainment, including books, magazines, movies. music, and video games.

What media format generates the most revenue dollars worldwide? A lot of people will be surprised to discover that the good old book publishing industry is larger than movies, magazines, video games, and music in the global media and entertainment industry.

The global estimates for book publishing include trade, educational, and science-technology-medical publishing. It is fair to argue that educational and science-technology-medical publishing should not be used to compare books against entertainment. But then we have to remove those categories from television and magazines – and the comparison gets impossible.

With the explosion of digital publishing, there are those that have declared the “book is dead.” But the oldest communication technology is still alive and kicking!

The data was gathered by Rudiger Wischenbart Content Consulting for the International Publishers Association 2013 report.

Overheard and Observed in China: Part 2: The Dalai Lama

There is something surreal about opening the morning newspaper at the breakfast table in your hotel each day and reading a polar-opposite, diametrically opposed point of view on an issue that perhaps you haven’t given much thought to–at least I hadn’t–but that you already know the answer to because it is so universally accepted in the media pool in which you swim.

One topic that jumped off the pages of the China Daily (the national English language newspaper of China) with a clang and a bang for me was the different perspective on the Dalai Lama, who is also on the front page of many Western newspapers, particularly in the wake of protests that accompany the Olympic Torch each step of its trek to Beijing for opening ceremonies. Oh, and that March 14 riot thing in Lhasa, Tibet, which included monks. Maybe. (Not “maybe” on the riot but on whether the monks were monks or soldiers dressed as monks.)

Here are just a few of the juxtapositions:

Western View: Tibet was a free country since a treaty that ended 200 years of fighting was ratified in 821 A.D., but was forcibly seized and annexed by China as part of Mao Zedong’s 1950 invasion with the People’s Liberation Army that was ratified under coercion in 1951. China View: Yes, Tibet and China separated in 821 A.D., but Tibet became an intrinsic part of China between the 13th and 15th Centuries in response to Mongolian invasions; China was granted formal sovereignty in 1751 to protect Tibet from the Nepalese Gurkha invasions.

Western View: The Independent Tibet movement rectifies historical injustices by returning sovereignty to the Tibetan people. China View: There is no historical validity to a Greater Tibet, administratively, religiously, and especially ethnically–at least 10 other groups have been living on the Qinghai-Tibet Plateau for generations, including Han, Hi, Mongolian, Tu, Monba, and Lhoba.

Western View: China wants to suppress religious expression in Tibet. China View: China has shown more than 50 years of restraint and respect on Tibetan culture, particularly in regards to religion. In fact, all of China is prospering and experiencing new freedoms, including speech and religion, to a much greater degree than Tibet, with its theocratic leanings.

Western View: The Dalai Lama is a man of peace and goodwill. China View: The Dalai Lama is a political operator–and sometimes instigator–who was part of theocratic feudal regime that enslaved and impoverished the Tibetan population; nobles and senior monks owned and controlled 90% of the land.

Western View: On March 14, awakening echoes of Tienanmen Square, the Chinese government once again crushed a peaceful demonstration of people who seek freedom. China View: The Tibetan Government in Exile, with the fundraising savvy and organizational skills of the international “Dalai clique” orchestrated a violent riot that resulted in $35 million (U.S.) in damage.

I spoke with one U.S. businessman who has lived in Hong Kong for a number of years and he commented:

Maybe I’ve lived here too long and have been brainwashed, but I’m no longer convinced that the Chinese government is all wrong on this Tibet issue and, in fact, may do more for the everyday Tibetan people than the separatist movement. For example, the government in exile has no plans on accommodating a multi-ethnic population.

So has he been brainwashed? The obvious answer is, yes, of course he has–and it’s tied to the simple notion that the official Chinese media can’t be trusted to produce anything more than propaganda. I’m glad that I don’t have to worry about that danger in America because I have objective, reliable, and trustworthy news sources like The New York Times to protect me. Okay, cheap shot. But there is a strong resentment in China that they aren’t getting a fair trial in the international court of opinion. A Western expatriate made this statement:

The official Chinese media may be clumsy, but at least they are not as hypocritical as the Western media which always claims to be impartial, yet are actually biased on many issues related to China … and in their own countries!

Well, I’m no expert on Chinese politics, but this exercise has helped me come to one iron-clad conclusion: to fight media bias on the issues near and dear to my heart, I’m going to hire the PR firm the Dalai Lama uses, not the one the Chinese government has on retainer.

Self-Promotion: I Wanna Talk About Me

I wanna talk about me.

Look at me!

Self-promotion. How much is too little and how much is too much?

In his smash hit, “I Wanna Talk About Me,” Toby Keith makes a case both directions – some promote (or at least talk) too much and some too little. It’s a great reminder of what Dale Carnegie taught us in How to Win Friends and Influence Peopleeveryone wants to get a word in edge-wise.

With Facebook, Instagram, Pinterest, LinkedIn, Twitter, and so many other social media to connect us with people we know, the question of self-promotion gets relational.  Now it’s not only a question of how much self-promotion is appropriate for the world at large – but with the people we know and call friends. Are we driving them crazy?

This is a personal question for me. As an author my publisher tells me I have to promote my books – if I don’t, no one else will either. As  a publisher, I tell my authors the same thing.

But no one wants to lose friends by being obnoxious.

So when promoting your activities – particularly with friends – particularly in the social media age we live in:

How much self-promotion is too much? not enough? just right?

Be aware that no matter what you do you will always get one of three responses:

  • Anything you say to promote yourself will be too much with some.
  • Others sincerely want to know what you’re doing – everything you’re doing – especially Mom.
  • Still more aren’t going to notice anything you say anyway – they’re too busy self-promoting – so who cares since you’re just talking to yourself?

So really … how much self-promotion is just right? Because it’s true, if you don’t believe in yourself and what you’re doing, who else should and will?

There is obviously no single answer. You can already read my mind on the topic. My typical response: the answer is yes and no, more and less.

Better go with your own comfort level, knowing you can’t control your intended responses no matter how careful or reckless you are. A few simple words of counsel – as much a reminder to myself as a word to anyone else – include:

  1. Keep a sense of perspective and humor – your project is not the center of the universe or a matter of life and death for others – even if what you are doing is life and death in your mind.
  2. Err on the side of caution – do not overdo it lest you become a nuisance to your friends. The rule of thumb for Facebook and other high relationship networks is keep your posts relational – don’t promote your products more than one, possibly two times a week from your personal account. Sell indirectly by being interesting and staying engaged. Trust they’ll find you. On Twitter you can promote about as much as you want – but beware, you still need to be interesting and interactive or people will tune you out.
  3. In general conversation, make sure you listen as much as you speak – do you know what others are up to? (Do you care?)
  4. If your purpose to be on social media, at least in part, is to promote what you are doing, be sure to return the favor to others who are likewise promoting and acknowledge what they are up to with Likes, RTs, Shares, comments or whatever else helps. Create some quid pro quo relationships.
  5. Keep your message “soft sell” – especially with friends – as most people don’t like to be pushed.

If none of what I wrote helped you on the topic, maybe you can pick up some more direction from the guy who just wanted to talk a little about himself!

Mark Gilroy is the author of the bestselling Kristen Conner Mystery Series and a veteran executive in the publishing industry.
Updated on March 5, 2015

The Move From Blogger to WordPress – Why? Why Not?

I used Blogger for seven years.

Is Blogger best for you?

I just moved to WordPress.

Is WordPress best for you?

I am mostly done with moving my blog from Blogger to WordPress. Look around my site and you will find there is still a lot to update. But I’m far enough along to feel reasonably comfortable in inviting you to stop by. (No housewarming gifts needed, but thank you.)

So why did I make the move from Blogger to WordPress? I must have seen a need to change. And why did I wait seven years? I must have found reasons to stay where I was.

If you are a blogger or considering setting up a blog, my experience might help you understand the best platform for to use and a little of what goes into making a change if you determine that is the best course for you.

 

EASE OF SET UP

There is nothing easier to set up and run for a blogger than Google’s Blogger platform. I write. I don’t program and design. Blogger was the perfect place for me to start. It was so easy I actually had time to learn the features and customize my website to a reasonably attractive and professional degree. (I did pay a few bucks to a designer to create my own custom header.) Building and changing the layout and adding or moving features was as simple as dragging elements around. Because the layout templet was visual, you knew immediately and exactly what you were going to see with each change.

Another thing that made Blogger easy was it was free.

WordPress requires an immediate decision. Self hosting (.org) or free hosting (.com). If you choose free hosting, you are restricted from adding plugins or widgets like AdSense that monetize your blog. If you do the self hosting you have to install WP into your hosting service before you start setting up and designing your blog.

With WP you next decide on whether to use a free template or a premium template. Either way, the dashboard view is not nearly as intuitive and visual for building your layout and adding features. I’ll quickly note, after the first four or five hours of arranging and rearranging elements, WordPress has gotten quite easy to work with.

I chose the self-hosting option to have the most control and flexibility over my blog, whether or not monetization is a big issue for me. I chose a premium template from a company that has been developing templates for years. I think that provides better insurance that my template will always be up-to-date with the newest version of WP. [Read more…]