Mark Gilroy

Bringing Books to Life!

10 Reasons NOT to Write a Book

10 reasons not to write a book

Before you start on chapter one …

So you want to be a writer? Most people you tell that to are going to say something to you like, “very cool” and “you can do it.” But I’m here today to dispense reality. Before you start on chapter one let me give you 10 reasons NOT to write a book!

1.  Everything there is to say has already been said. Leave it to no less of an expert on writing books that have sold well than King Solomon, who said: “History merely repeats itself. It has all been done before. Nothing under the sun is truly new.  Sometimes people say, ‘Here is something new!’ But actually it is old; nothing is ever truly new. We don’t remember what happened in the past, and in future generations, no one will remember what we are doing now” (Ecclesiastes 1:9-11, NLT). If that’s not enough to discourage you, keep reading.

2.  There are already more books published than people will read. Bowker, the company that dispenses ISBN numbers, reports that more than 1 million new titles are being released in the US alone each year. That doesn’t count the number of independent books being PUBLISHED without an official ISBN number. UNESCO (the United Nations Educational, Scientific, and Cultural Organization) estimates there will be 1,761,280 books published worldwide this year. (See my infographic on the top book-producing countries.)

3.  The average number of units each new book published will sell is 250. As low as that number is, it is still inflated by books that sell hundreds of thousands and millions of copies. For most authors, writing will not pay the bills and will be a labor of love. (Do you want to know how much authors make?) [Read more…]

The Move From Blogger to WordPress – Why? Why Not?

I used Blogger for seven years.

Is Blogger best for you?

I just moved to WordPress.

Is WordPress best for you?

I am mostly done with moving my blog from Blogger to WordPress. Look around my site and you will find there is still a lot to update. But I’m far enough along to feel reasonably comfortable in inviting you to stop by. (No housewarming gifts needed, but thank you.)

So why did I make the move from Blogger to WordPress? I must have seen a need to change. And why did I wait seven years? I must have found reasons to stay where I was.

If you are a blogger or considering setting up a blog, my experience might help you understand the best platform for to use and a little of what goes into making a change if you determine that is the best course for you.

 

EASE OF SET UP

There is nothing easier to set up and run for a blogger than Google’s Blogger platform. I write. I don’t program and design. Blogger was the perfect place for me to start. It was so easy I actually had time to learn the features and customize my website to a reasonably attractive and professional degree. (I did pay a few bucks to a designer to create my own custom header.) Building and changing the layout and adding or moving features was as simple as dragging elements around. Because the layout templet was visual, you knew immediately and exactly what you were going to see with each change.

Another thing that made Blogger easy was it was free.

WordPress requires an immediate decision. Self hosting (.org) or free hosting (.com). If you choose free hosting, you are restricted from adding plugins or widgets like AdSense that monetize your blog. If you do the self hosting you have to install WP into your hosting service before you start setting up and designing your blog.

With WP you next decide on whether to use a free template or a premium template. Either way, the dashboard view is not nearly as intuitive and visual for building your layout and adding features. I’ll quickly note, after the first four or five hours of arranging and rearranging elements, WordPress has gotten quite easy to work with.

I chose the self-hosting option to have the most control and flexibility over my blog, whether or not monetization is a big issue for me. I chose a premium template from a company that has been developing templates for years. I think that provides better insurance that my template will always be up-to-date with the newest version of WP. [Read more…]

The Secret to Writing So Others Will Like It

writing what others will like

Write something to suit yourself and many people will like it; write something to suit everybody and scarcely anyone will care for it. 

Jesse Stuart

The fact that I have made a living in the world of publishing for some thirty odd years is proof that I have acquired, written, edited, published, and sold what others wanted and asked for many times. I have helped publish a number of very successful books and series that were not necessarily what I might be looking for as a consumer and reader myself—a new devotional for mothers is a good example—but I knew that the material would meet a real need for many others.

I believe in focusing on others and will continue to do so for my “day job”.  So don’t get me wrong. I believe in the discipline of marketing as applied to writing and publishing and business development, especially the early part of the science when you scan and closely observe the world to see what people are looking for and buying, trying to spot new interests and trends.

But having said that, there came a moment in my publishing career that I decided to ignore everyone else and write something for me—to go with my gut feeling and instinct that if I like it, others will too. No way was I going to revert to form and gather focus groups or put out surveys. I decided to go with a jury of one. Me.  [Read more…]