When self-publishing is done right, every one of the tasks that go into traditional publishing still have to be done. (Note I used the phrase done right.) There has to be a unique and compelling idea; great writing and editorial; author promotion; a good looking cover that fits the tone and genre of the book; the right price point; and places to sell the book. It’s wonderful to land a deal with a publishing company for your book project.
But that is no longer your only – and oftentimes best – option. Self-publishing – or the term I had hoped would take off, micropublishing – opens the door for you to present your great idea to the world in the book form.
But that doesn’t mean it’s easy. There are still a lot of dynamics for you to consider.
