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Why I Bought the Kindle Instead of the iPad

Why I bought a black and white Kindle instead of an iPad.

Why I bought a black and white Kindle instead of an iPad.

I have been in the publishing industry for almost 30 years now. Everyone knows that electronic production and delivery will shape the future of the book publishing industry – and most suspect that the future is now. So that’s the main reason I finally bought an ebook reader – to be less technologically behind in the work that provides room and board for the family. If you’re going to consider yourself an active member of the “long form” publishing world, better at least be aware of the mechanics – or electronics – of the digital book experience, I figured.

The final nudge I needed to order the Kindle was an impending trip to China last month. Anticipating 18 hours in the air each way, I wanted to make sure I had plenty to read without packing a stowage trunk. Sure enough, the Kindle worked like a charm on that trip. I downloaded four or five books at New York’s JFK Airport, boarded the plane, ate dinner, watched a movie, and then fired up a book I’ve been wanting to read. I was sleeping like a baby in fifteen minutes. It felt like home! (And yes, I did finish the book and two others while flying back and forth over the Pacific Ocean.)

After I told an author friend why I bought the Kindle, she let me know she was more interested in why it took me so long.  Good question. Frankly, I’ve not been sold on buying an ebook reader in general, and the Kindle in particular, until recently. I do like the feel of paper and ink bound inside a paper or board cover – but that’s not what really held me back.

We all know that technological improvements take place so fast that version 2.0 of the newest gadget follows 1.0 by weeks, not months or years. I’m not a late adopter of new technology, but on the other hand, I don’t want to be the one purchasing 1.0 at twice the price of 2.0, which will undoubtedly have more features and less problems.

So I waited for multiple powerhouse companies to launch new readers and for three million of my good friends to buy the first two iterations of the Kindle before I jumped in on the third wave.

But then came the next question from my author friend: why the Kindle over the iPad? It is hard to beat Apple for sleek and cool and seamless usability. And the iPad was all over the news and just about to sell its one millionth unit within months of its release when I bought the Kindle.

So here are my reasons for buying the Kindle over the iPad. (Perhaps I’ll take up the question of why I chose it over the Sony Reader and Barnes & Noble Nook at a later time.)

1. I read books and there are approximately seven times more books available through Amazon’s Kindle Store than are available for the iPad. The gap will close but is still significant.

2.  The iPad costs three to four times more than the Kindle. I’m not saying the iPad isn’t worth it. It looks to me like the iPad is the future of laptop computing and style. Apple and others will come up with a next generation device that is a cross between the laptop and the iPad, which will replace what I use now. But I don’t need all the extra computing and bells and whistles that come with it. I’ve already got a MacBookPro. I just need a book reader. It isn’t lost on me that most people I see with the iPad on airplanes aren’t reading books, though to be fair, it looks like the magazine reading experience is much better than it would be with the Kindle. But the iPad users I see are more often watching a movie or playing a game, not reading a book. And as a confession, I get distracted easily enough in life. When I want to read a book, less is absolutely more.

3. The electronic type on the Kindle has now reached the same level of readability (and lack of eyestrain) as the paper and ink book. When I took the Kindle out of the box I assumed there was a protective plastic film with a picture of a tree covering my screen. The saturation level of electronic ink was so rich and brilliant that I was surprised to discover it was the actual screen. (I’m glad I didn’t give in to my impulse to grab a sharp object to lift an end of the “film” so I could remove it from the screen.)

4. The size of the Kindle is just about perfect for carrying in a briefcase or purse – though I wouldn’t know firsthand on the purse – and the iPad is just a little too large as an “extra” device. As mentioned above, I don’t think the Kindle can compete with the iPad on reading larger visual publications (and certainly not playing games or watching movies). And it’s not just due to the smaller size. The Kindle is strictly black on white. So if I was in a different area of publishing – like fashion media or nature photography – I would undoubtedly purchase the iPad.

5.  I also picked the Kindle because I can now use it to carry and read my own documents. This is not really a reason I picked it over the iPad because that is not and never has been a limitation for the Apple device. Let’s just say that Amazon fixed something that they got wrong in earlier editions of the Kindle. Because it is a proprietary device tied to the Amazon Store, it used to be if you wanted to read a non-commercial-book document on the Kindle, you had to figure out how to upload it to the store and buy it from yourself there. I know one of the Big Five publishers bought all their employees the Sony Reader for this very reason – there were no limits on putting your own material on your reading device. The publisher wanted associates to experience an ebook reader and distribute company material on it. That was too tough – and expensive – on the Kindle. Maybe a better of way of making this point is to say that Amazon removed a reason I had previously been resistant to buying their Kindle. I’m going to fly to Orlando later today. I want to review a manuscript I prepared for the meeting. Now all I do is convert it to a pdf and email it to my Kindle email address that they assigned to me when I bought the device. The document will be waiting for me on my Kindle in about a minute.

Those were my reasons for buying a Kindle. They may not work for you.

So who should buy the Kindle? Simple. Book readers. I don’t think it’s going to a good purchase for people who want to read books instead of playing games. If you want to play games or watch movies, the iPad is the much better choice. (Though rumor has it that Amazon will introduce full color Kindle in the not so distant future.)

The early book publishing industry statistics say that book readers buy and read more books once they have an e-reader. Why? There are no space-time limitations of having to drive to a brick and mortar establishment during open hours to pick up something that is on your mind right now. Just read a good review on your flight magazine? You can purchase the book in about 30 seconds once you land at O’Hare or Hartsfield, even if your connection is tight. (It should be noted that buying a book on a Kindle is not as pleasant as sipping a cup of coffee while strolling through rows of bookshelves at a bookstore – and will never replace that.)

As a final comment, Amazon offers a lot of public domain books for free at the Kindle Store. I was about to board a plane last week when suddenly a story from my childhood popped into my mind: Treasure Island by Robert Louis Stevenson. I looked it up and found a free edition, which I immediately “bought.” It was waiting for me when I took my seat. I read the opening chapters and was flooded with a sense of nostalgia – right after I woke up from my nap.

Just like being at home!

NOTE: I revisited the topic of why I bought a simple Kindle e-reader in light of new research on eyestrain in a 2014 blog.

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Will Samsung Save the Nook?

The new Galaxy Tab 4 Nook comes with $250 in free downloads.

The new Galaxy Tab 4 Nook comes with $250 in free downloads.

Will Samsung save the Nook?

The good news from Barnes & Noble for the first quarter of Fiscal 2015 that ended August 2, 2014, was that book retailer cut losses from $87m to $28m compared to the same period a year ago. The bad news was that overall revenues had dropped 7% from $1.33b to $1.22b. Worse yet, Nook sales were off a staggering 54%.

Does that signal the end of Nook?

Barnes & Noble launched its first Nook reader in November 2009 to compete with the Kindle. A year later B&N released a color tablet called the Nook HD+. In both releases, sales and performance exceeded all expectations. Consensus was the Nook device would allow B&N to finally challenge Amazon in the digital book distribution world. A few tech journalists were impressed enough to predict the Nook HD+ could compete with the iPad. But that was way back in the day when the tablet was still in its infancy. [Read more…]

Do e-Readers Cause More Eyestrain Than Paper and Ink? (It depends.)

What e-reader do you use?

What e-reader do you use?

In 2010 I wrote a blog, which listed the reasons that I had selected the simple black and white Kindle (E-ink technology) over the iPad, Nook, Sony, and other dedicated E-readers (all using LCD backlit technology). At the top of the list was the prevailing wisdom that E-ink and paper-and-ink cause less eyestrain than an LCD (backlit) display during longer reading periods.(Incidentally, it is hard to believe that the tablet device was new at the time! The first iPad was introduced April 3, 2010.)

I’ve continued to advise people to purchase a separate, inexpensive, dedicated E-ink device for long form reading. But when someone recently challenged me on this issue and asked where I got my data that LCD backlit screens increase eyestrain, I had to admit I couldn’t remember where I got the information and that I had never personally read a primary research piece.

I was delighted to find a fairly recent (December 13, 2013) peer-reviewed journal article, E-Readers and Visual Fatigue (Kevin Paterson), which is available to you in its entirety with compliments from the National Library of Science if you want to go through the design, methodology, and data of the study to draw your own conclusions.

And just in case you were wondering, with the explosion of digital reading, whether it be on E-reader devices,  smartphones or computer screens, there is a scientific name for eyestrain caused by digital reading: Visual Fatigue Syndrome (VFS).  [Read more…]

What Is the Agency Model in Ebook Pricing?

what is the agency pricing model?Q:  What Is the agency model in eBook pricing?

A:  The agency model is when a reseller allows the publisher to set the price charged to its (the reseller’s) customers. The common agency model terms for eBooks have been that the publisher keeps 70% of the proceeds and the reseller earns a 30% commission. This is different from the traditional pricing model in the book publishing industry, where prices have been controlled by the reseller. In the traditional model, publishers sell their books to resellers at a discount of approximately 50% (legal and illegal discount variance is a topic for another day!). Resellers offer the books to consumers at whatever price they choose.

The “agency model” for eBook pricing is back in the news with a deal reached between Simon & Schuster (S&S) and Amazon (confirmed October 21, 2014), which S&S CEO Carolyn Reidy acknowledges is a “version” of the agency pricing model. [Read more…]