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I’m not getting paid by Google to write this and I use a variety of production tools besides Google – some more helpful than the Google counterpart. But just familiarizing yourself with the array of Google products can add productivity to your work as a writer. Here are a few obvious and not so obvious ways that Google can increase your productivity and quality as an author.

1. Docs. Upload and share working document with peer review groups, co-writers, editors, publishers, and anyone else you are asking to make your writing better. Google Docs will soon become Google Drive with more space and features.

2. Calendar. The obvious use of Calendar is time management – and I also use it to sync my appointments between devices – but I also found it incredibly helpful to create a specific calendar while writing a novel to keep track of days, weeks, and months for the events in my storyline.

3. Maps. Want to add authenticity to the addresses, streets, cities, and other places in your writing – Maps even has pictures of the landmarks at street level.

4. Blogger. It’s the absolute easiest way to set up an author website with simple push-button publishing. I’ve used it for years and recommend it – though I know many authors like WordPress better because of the SEO advantages.

5. YouTube. Set up a channel to serve as home for your video blogs to promote your book. I use YouTube as the main video source for my blogs on this website.

6. Translate. Want to add some phrases in another language to your book? Translate is an unbelievably easy and valuable tool to use. Now includes 50 languages.

7. Web Search. I never felt the need to switch to Microsoft’s Bling. Maybe it’s better but I find that hard to believe. No one has helped more people find the information they are looking for faster and more accurately than Google Search. You have an entire library at your fingertips.

8. Groups. Create mailing lists and discussion groups to promote your writing or interact with like-minded creators. This feature might be falling behind and fading fast – but I predict they replace it with something rivals the leading apps in the near future. (Edit: Hangouts arrived.)

9. Specialized Search. Did you know that Google has tools to help you examine search trends – content of blogs – content of scholarly papers – and more? They do. Keep clicking.

10. Analytics. Keep track of what and how people follow your v/blog. And as a bonus way that Google can help you – if you have a growing online following, you don’t want to be without Google Ads to generate income from page views. It takes an enormous amount of page views to add up – but better to set it up early in your online writing career.

You can use iGoogle as your homepage and set up your Google apps – and other apps – just the way you want to see them as on online dashboard – plus a whole lot more.

Google has a great array of products that can help you focus on what your best at, maximizing the value you deliver. And whether your prefer other tools over one or more Google apps, their suite will at least alert you as to what is available to make your work easier and more focused.

Charles Darwin turned 200 years old on Feb. 12. Happy belated birthday.

I’m not going to touch his evolutionary theory in relation to biology and the origin of humans with a ten-foot pole – and I’m going to avoid cheap and gratuitous humor, like, “Charles you don’t need a match to light your birthday candles where he went,” or anything else juvenile.

No way am I getting anyone from any side of that debate mad at me. What I thought I’d do is get people mad at me for other things, like imagining what Darwin might have to say about Bailout Fever in Washington, D.C., applying aspects of his theory of evolution like natural selection, adaptability, and fitness.

Note: The views expressed may or may not be the views of the blogger in whole or in part. The character named Charles R. Darwin did in fact exist (Feb. 12, 1809 – April 19, 1882) but he probably did not state nor even think any of the following thoughts. This blogger is also not positing any theories of whether dead philosophers would agree to be interviewed. This is intended for entertainment only!

MG: Charles, what do you think of all the money the U.S. Government is spending to save companies and industries?

CD: They are simply rearranging chairs on the Titanic. The ship is sinking. And so will the whole fleet called Western Civilization if they keep pursuing such poppycock.

MG: Wow. How did you know that? The Titanic sunk in 1912 and you had already been dead almost 30 years.

CD: I have my sources.

MG: Like?

CD: Unnamed.

MG: I’ll leave it at that … but don’t you think it’s compassionate for a government to step in and relieve millions of people of the misery caused by such dramatic failures?

CD: Compassion? What does that have to do with survival? In fact, I’d say that rewarding weak and bumbling practices is the opposite of compassion. It hurts everybody.

MG: But it worked in the 1930s when FDR saved our nation from the Great Depression. Oh, I forgot you were already dead when that happened.

CD: I know the whole story.

MG: That’s right, you have sources.

CD: Exactly. In fact, I blame FDR and his adopted son LBJ for creating the conditions that will eventually lead the American economy into a death spiral.

MG: That’s rather dramatic. So are you saying that government assistance and intervention is always bad?

CD: First of all, I think government has an important role in economic evolution. I think Teddy Roosevelt got it right when he kept the Rockefellers from taking over the country and building an oligarchy that would have made Medieval feudal lords roll over in their graves with envy. You could argue that Teddy, not FDR, set the economy in motion. This opened up many more entrepreneurial opportunities. As a believer in letting natural selection take its course in a free market it doesn’t mean I don’t believe that there should be no accountability of corporations. For example, I believe they should pay for defrauding consumers. Nature has laws. Business should too. The business culture thrives when it adheres to good laws.

What FDR did may have helped America in the short term. But the course correction would have happened naturally, even if slower. And the companies that would have survived would have been much stronger for their resilience in face of adversity. But don’t be fooled. America is paying for FDR’s largesse with a populous that has screamed ever since, WHY AREN’T YOU SAVING ME? Maybe things are better for what he did and any argument about how history might have unfolded otherwise is pure speculation, either direction. I won’t say whether the payback is reasonable or not. But ask the Romans. Once the masses are promised that government will be the great problem solver, do they ever stop asking for their due? As a society you are constantly looking for money to fund the kinds of programs rolled out by FDR and accelerated by LBJ with his Great Society. Kennedy may have been from Boston but he would never put up with that kind of ethos. His dad taught him to exploit opportunities with the best of them. I digress. I’d just say again, the expectation and demand for more help, even after a crisis ends, never ends. People will ask for more and more government and more and more funding, which rewards ineptitude and punishes success. As glum as it looks in America right now, check out the economies of the more progressive social democracies. They won’t admit it but they would love to have your problems.

And ultimately natural selection finds a way anyway. When you crash and burn under the burden of compensating for a lack of fitness, you‘ll be singing a new tune, WHY COULDN’T YOU JUST LET US BE FREE?

MG: What about things like universal health care? Surely you can’t be so cold-hearted as to withhold that as a basic responsibility of the government?

CD: Again, I can’t think of a single country in the world that doesn’t envy your health care system. But I believe that when you move to socialized medicine America will absolutely love it. For a while. That is until services devolve and the governmental bureaucracy demonstrates it can no longer manage it. Then typical of America, you all will cry, UNFAIR!

MG: But it isn’t fair is it?

CD: Uh, who said anything about fair? I didn’t prescribe a theory of adaptation and fundamental fitness, I just described it. You all can do whatever you want.

MG: You seem awfully negative when it comes to government. Government gets a lot of things right.

CD: Sure they do. Other than eternal potholes around Chicago, Eisenhower’s interstate highway system was great. But when priorities and plans come from above, what happens to productivity? There ceases to be the kind of entrepreneurial spirit that feeds new design and development. There is no motivation to adapt to changing circumstances. So what you see is the eventual collapse of a healthy, breathing, growing economy. Capitalism does have to clean house in a big way every once and a while and incrementally on a daily basis, and yes people are hurt financially in the process. But you Americans worry too much about setbacks and love your histrionics. It sells newspapers! You take a snapshot and declare it is moving picture that will endure for 10 years! Almost as long as that Titanic film that came out a while back. I remember your end-of-the-world-as-we-know-it handwringing of 1987, which lasted about a month – and yes, I was already dead, but I do have my sources, so don’t ask how I remember. But in a fit and adaptable society, there are enough opportunities for people to get back on their feet. And don’t fool yourself. In a government-sponsored economic system, cataclysm comes as well. When the government can’t feed and clothe its wards the result is often violent and ugly in ways Americans can barely imagine.

MG: But owning a home has always been the American dream. Are you willing to kill that dream?

CD: You can manipulate the housing market with government rebates and incentives but it’s not going to solve the problem. Actually, if everyday Americans want to solve the housing crisis they can do so right now. Joe Homebuyer can go out and start a trend of buying and that will effect comparable sales and begin the process of price stabilization and even appreciation. But Americans aren’t doing that. Why? Not because of greed or corruption. It simply doesn’t make sense right now to buy. It’s not the investment it once was. The market was artificially inflated with government mandated lending policies and it’s still undergoing correction. Once it nears rock bottom people will buy again. Lenders will create new affordable lending practices to accommodate the demand. This will perpetuate appreciation. It will happen naturally. Just leave it alone.

MG: Where’s the compassion?

CD: Who said anything against a neighborliness that isn’t federally enacted?

Again, do what you want. Just make sure you have counted the cost of asking government to be the great financial problem solver. Does the make you more or less of a free nation? Does that fuel innovation and productivity or hinder it? Are you personally more responsible or less?

Having a government define and deliver what is good for the collective sounds compassionate and just might solve some short terms problems. But will government pull back from such a mandate? I’ve not seen such a tendency. One of my contemporaries, Karl, made a lot of utopian promises in an economic environment that was much more dire than it is today. Make sure the promises that have your heart thump thumping so excitedly today aren’t as empty!