Twitter numbers are huge and still growing. As of 2012 there were 500 million users, doing 350 million daily tweets, and conducting 1.3 billion searches. We’re halfway through 2013 and I’m sure the numbers have moved upwards dramatically.
Most of the 500 million of us on Twitter aren’t going to command a huge fan base based on setting up an account with our name or a clever pen name and posting some tweets – and once you follow 2,000 people, you must have at least half that many followers to follow more.So most of us need to follow the Golden Rule of Twitter.
It just so happens that the Golden Rule of Twitter is very much like the Golden Rule that Jesus spoke of in the Bible: Do to others as you would have them do to you (Luke 6:31, NIV).
If you want follows, mentions, and retweets – yes, by all means, make your account and tweets as good as possible – but the more certain route is to follow, mention, and retweet others yourself.
People appreciate fair play and will respond in kind. Sometimes it’s nothing more than quid pro quo – but why shouldn’t social networking be based to some degree on mutual back rubs?