Mark Gilroy

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Mark Gilroy January 15, 2013

How Many People Are Reading on eReader Devices?

according the Pew Institute 23% of adults have used an ereader now.
Where do you read books?

January 15, 2013 – According to the Pew Internet and American Life Project, 23% of adult readers have now read an ebook.

In a blog last year I noted that percentage as 12%. Recognizing that there are no comprehensive studies – and the numbers seemingly change dramatically on a month-to-month basis – that is a growth rate of almost 100% in the past year. During the same period, ebook sales in trade publishing have risen from 17% to 25% of all books sold. Almost half of all adult fiction is now being bought for consumption on eReader devices.

I remember the prophecies of the paperless office back in the early 90s. I’m still waiting.

But to state the obvious, the digital revolution in publishing – starting with daily news and now moving to long form content –  appears to be a relentless and unstoppable transformation in how we consume what we read.

The eReader is here to stay.

Where do you read your books?

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Filed Under: Book Publishing Q&A

Comments

  1. Sharon Srock says

    January 15, 2013 at 7:16 pm

    I enjoy my Kindle, still using the 2nd. generation one I’ve had for 4 years. I like the ease of traveling with a library, with out the weight.

    As a reader, I still need the feel of a solid book in my hand on occasion. Id’s say my reading is about 50/50.

    As a writer, I make more off each e book I sell than paperback.

    When a reader can get a great book for 10.00 as opposed to 20. And the writer twice as much, it’s a win win.

  2. pjcasselman says

    January 16, 2013 at 1:27 pm

    I used to love the smell of a slightly vanilla page blending with my coffee as I read. The mystique of the pressed book is fading, however. I find that I can curl up with a Kindle or Nook now that my mind’s adapted to the idea. The more I read from it, the more it becomes a regular part of my routine. Two years ago, I couldn’t imagine reading from a Kindle. Now, I carry a library in my pocket. I’ve sold out to the revolution. 🙂

  3. David Teems says

    July 11, 2014 at 8:17 am

    I bought a Kindle a couple of years ago and returned it. The screen dynamic seemed primitive, not unlike one of my early greyscale Mac laptops, and with all the research my writing demands, I simply grew impatient. The iPad suited me for the ability to copy/paste/email/scan web, and so on. In May of this year I rethought that strategy, and mainly for the reasons you cited here. With so many readers turning to ebooks, as an author, I felt obligated to study the medium for myself, to see what ebook readers see, to experience what they experience. It may or may not effect my craft, but I felt it wise to investigate nonetheless. I bought a Kindle Paperwhite and am hooked, both as an author and as a reader. Not only is it easy on the eyes, but there are none of the usual distractions of iPad, the Kindle Fire and readers of that sort. I can highlight and bookmark, features I need and appreciate. I can understand why fiction is popular on the Kindle. It is a read only machine, and I love that. It doesn’t have the familiar smell one of my old paperbacks, but who knows? Other than that, I’m a practitioner.

    • Mark Gilroy says

      July 11, 2014 at 10:09 am

      David – hard to believe you and I could get distracted! When I got the Paperwhite I thought it would be about 10% of my reading – more like 80%.

Trackbacks

  1. Q: Will E-books Ruin Book Publishing? - Mark Gilroy says:
    July 12, 2014 at 5:21 pm

    […] updated stats see my blog How Many People Are Reading on E-Reader Devices, which shows much more robust numbers for e-readers – but still indicates that paper and ink […]

Mark is a publisher, author, consultant, blogger, positive thinker, believer, encourager, and family guy. A resident of Brentwood, Tennessee, he has six kids, with one in college and five out in the "real world." Read More…

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